The Deepfake Dilemma

 

Abstract digital network art

 

The Era of “Seeing is Believing” is Over

 

We are living in a time where your face and voice can be stolen. AI tools can now clone a person’s likeness in minutes, creating videos that look and sound exactly like them. For content creators, influencers, and public figures, this is an existential threat.

 

How do you prove that a controversial video isn’t you? How do you prove that a scam ad using your face wasn’t endorsed by you? The answer lies in Cryptographic Authenticity.

 

The Shield Against AI: Media Seal

Media Seal provides a way to verify reality. By sealing your legitimate content before you publish it, you create a “Chain of Trust” that AI cannot replicate.

 

  • - 1. Authenticity: The “Human” Checkmark When you release a video signed with Media Seal, you are cryptographically vouching for it. If a deepfake emerges claiming to be you, your audience (and platforms) can check for the seal. No seal? Not you.
  • - 2. Tamper Proofing: Detecting Manipulation If someone takes your honest video and uses AI to change your mouth movements or dialogue, the seal breaks. The verification tool will instantly flag the file as “Modified.”
  • - 3. Proof of Ownership of Your Likeness By embedding your identity into your original content, you establish a clear record of ownership, crucial for issuing DMCA takedowns.
  • - 4. Flexible Metadata for Consent Media Seal allows you to embed usage rights inside the file itself—e.g., “Not authorized for AI training.”

 

The New Standard for Trust

 

In the future, “Unsigned” content will be viewed with suspicion. By adopting Media Seal today, you are future-proofing your brand.

 

Author profile picture By Paul Fearon, Co-Founder